MY BELIEF IS THAT YOU HAVE TO LOVE IN ORDER TO BECOME LOVED
Design is simultaneously a process and a result, a business tool and an art form, a service and a product. With this in mind I create visual concepts and identities that may result in, or be applied to; books, catalogues, posters, films, stationaries, websites and packaging.
My work is based on discussion, insight and intuition. My wish is for my clients, my partners and myself to be within the target group of what we are creating, so that we can build our work on what we ask for as an audience. My belief is that you have to love in order to become loved, and that you will have to give in order to receive. That is, by acting generously and by expressing passion for what you do, chances are that others will like it too.