Sodium Burn
1161

MATHERY studio

PULL YOUR SOCKS UP

A Monday to Friday guide to different ways to pull up your socks. Oddpears is an Australian brand of super colourful and beautiful designed socks with a peculiarity: one pack comes with 3 socks, two of them are identical and the third one is a bit "odd". In this campaign we focused on the act of "pulling up the socks" and for five lucky Odd Pears trios we have designed a system which will allow every early morning-still-sleepy bird to get dressed in just one move.

The systems include an array of mechanic pulleys, helium balloons, orange squeezers, kitchen timers and paper airplanes. Thanks to these nifty inventions to shake up your morning routine, getting up and dressed never looked so good.

ECCENTRIC, ROMANTIC AND NON TRADITIONAL

Erika Zorzi and Matteo Sangalli are Mathery Studio. As Italian-based product designers, our extensive work and travels throughout Asia and Australia have come to shape our approach to artistic process. Proving to further solidify the cohesion of our ideas, method and practice, our adventures have facilitated our adaptability of thought and quickness to action. Whilst Mathery’s concepts often display hints of an eccentric and romantic ideal, our commitment to process and functionality is evident. Our nontraditional approach to aesthetic always tells a story, allowing space for beauty and emotion to underpin our craftsmanship. Through experience we explore and celebrate, challenge and innovate.



#matherystudio


Source
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Behance
http://www.mathery.it/

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